Preparing a business plan can be an ominous task that many fear. For this reason we have realised that developing a “Preliminary Executive Summary” [here on referred to as the Preliminary ES] is a useful and natural way into the business planning process (zehde). This modelling tool will bring your mind to all the key areas that must be considered. The exercise will help assure you of the value of putting further attention (work: energy and time) into the development of a full, more detailed plan. It will also help you recognise the key areas that you need to further research and come to understand.